From Tiles To See The Development Of The Ceramic Industry

Continuous innovation-driven industry development

Foshan ceramics industry, outstanding people, warlords and the effect is even more talented Jinxian ceramic entrepreneurs, many heroes. It can be said that the current number of Foshan ceramics industry entrepreneur, there are number of entrepreneurs in the brand. 20 years, generation after generation of ceramic entrepreneurs in all directions around, worked hard for the effort to build China’s ceramic brand, the brand culture of the “symbol economy” into the market, widely advertised, can be described as wave upon wave, to seek.

The late 90s of the last century, Foshan Ceramics has entered the era of brand competition, how to do brand extension, so that businesses can use modern management machine mechanism continue to develop, to follow the market trend of historical development, the enterprise to achieve new breakthroughs in the key.

Founded in 1993, the Golden rudder Ceramics Co., Ltd. is China’s first large-scale use of imported equipment, one of polished tiles, ceramic tiles industry, created the first of its kind in China, to 1995, has developed into the largest polished tiles enterprise.

Kim Rudder Building Ceramic Ceramics in the market situation we look at after the end of 2002, group implementation of “ownership and management,” the deep-seated change, set nine years of operating the accumulation of building ceramics industry to seize new opportunities for development, the establishment of general support for the rudder Enterprise the rapid increase of the “six systems”, in the new competitive environment, and national co-founded nearly a thousand agents and dealers into a powerful new marketing strategy system, and is committed to shaping the core competitive edge and won the attention of the achievements, has won the ” National Inspection-free Product “and” China Famous Brand “title, from the thousands of ceramic enterprises in the country come to the fore and have become” dual card “, one of the seven brands, known as” Chinese Ceramics forces “;” Golden rudder “Four Distribution Business Expo at the 17th session of the ceramic industry as China’s outstanding dealers during.

    In the new historical circumstances, gold rudder top size up the situation, in the internal organizational structure reforms, resolute commitment to a breakthrough new marketing model. Industrial engineering marketing patterns and the establishment of relationship marketing thinking and application of gold rudder ceramics on the market took over the project, including the Olympic projects, including a well-known construction projects, and further establish and consolidate a market leader in gold and rudder position. Kim rudder Self-selected tiles industry has always focused on the polished product operations, strive to create value for distributors and end users, established in the industry’s competitive position can not be replaced. Following the advanced world superpower has a 7200T press and 170-meter-wide body furnace production advantages, the 7800T introduced in 2003 the world’s largest tonnage press, in other factories off-site plant and blind multi-brand operation of the gold rudder is more demand fine seek strong investment in more rational utilization and superior product press firing rate of the leading gold rudder “Butterfly Stone” was named ceramics “National Top Ten best-selling product” one of the later introduction of powder Penetrating “Butterfly King” and the polycrystalline powder “Dream Butterfly”, in the product strategy to fight lead to “powder family”; recently passed a one-time payment rudder ISO9001 audit, while spending huge sums transformation of the Golden rudder three factories, import 4 cylinder printing equipment, and 180 meters wide-body furnace, professional multi-Chupin specifications glazed wall and floor tiles to ensure the production of the world’s leading complementary strengths and products, a strong backing for the dealers do a good job.

    In recent years, under the state’s macroeconomic control and policy impact of movements, building ceramics market “cold weather”, Kim rudder Group still achieved significant growth in times of adversity is flying high, steady development. Last year, by the end of June, Kim held the rudder Group concluded the first half of the development of the General Assembly, size up the situation, “set off a new upsurge in the development of enterprises.” In order to facilitate the interior design company agencies to open up sales channels and improve the engineering and retail sales structure, engineering, and channels and try to improve operating profit distributors to increase the flexibility of product sales, decided to launch a grand @ (Ait) series of antique bricks, as the new economic growth point to key support and development.

If the ultrafine powder tiles are golden helm in 2002 after the reform, “the first major product campaign,” porcelain is “the second largest battle,” then the antique tiles are golden rudder, “the third-largest product campaign.” King has introduced a new rudder Italian antique brick production equipment and raw materials, processes, and with Italian designers to jointly develop new color varieties with the most stylish mix of methods to quality and taste to be living in a leading position within the line to advocate “the first a sense of reality, intuitive life “concept of the modern rock, creating a golden era of the rudder the new antique tiles!

Leverage large-scale projects go

    Ceramic area of the future may be even more filled with smoke of war battlefield. Undoubtedly, Chinese ceramics in order to survive, and development, with the desire of the world-renowned brands will compete, we must first build their own strong brand, there must be a long-term strategy of going global.

Infrastructural projects have been successfully won the Olympic gold rudder force issued another direction. “This is the 2008 Beijing Olympics in the first one launched project, the” Olympic Games first single, “said. For domestic construction material manufacturers, its symbolic meaning was significant, the major manufacturers of natural ceramic brand exert its utmost to each other gets the a very tight race into a stalemate, but we developed a comparison and selection of materials and equipment (tender) the procurement process a series of rules and regulations in order to effectively tender for procurement of materials and equipment to ensure quality. the ultimate “golden helm,” Ceramics based on product quality and excellent excellent value for money from a number of brands to stand out. ”

    For this dream to the world, Golden helm who has not eased. The leadership of the Golden rudder’s decision-making and leadership, in recent years, gold rudder companies export the layout of the plan. Relying on product R & D capability and product positioning, to an international high-end market as the target market and continuously push forward the export networks. At present in Germany, Japan, Singapore, South Korea, and South Africa to identify the agent.

Actively explore the market, the company has continuously improved export summary mode of operation and improve service levels. From the two aspects of products and services to build JINDUO’s brand image. In the product-oriented, the Group has consistently uphold the golden helm with the brand’s tradition of high quality, and gradually developed to form in an international series of high-end market, marketable, colors and specifications. In the service, detailed provisions of each operation step in the implementation of access regulations and international practices of communication and mode of operation. To build international exchange and cooperation platform for the group leader led a delegation went to Moscow, Russia, Germany, Hamburg, Valencia, Spain and other places, visiting customers, to participate in exhibitions, research the market and push the brand further into overseas JINDUO.

Of Taiwan’s ceramics industry, to get rid of cheap, low quality in the international market the image of Ren Tao Yun. The JINDUO global brand overseas, is in the global economic integration, the “golden century rudder,” the connotation, but also golden rudder group endeavors.

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